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MERKUR Business segment (B2B)

Our core competences


The MERKUR business segment bundles the development, production and distribution of games and gaming machines in Germany and abroad as well as the development and marketing of online casino solutions and online games. In addition, the cash and ticketing activities of the Gauselmann Group, the range of financial services and the development of in-house sports betting products are part of the MERKUR business segment.

At the end of 2021, a total of more than 3,000 employees were working in this area.

Employees in 13 development studios worldwide are engaged in creating and implementing innovative ideas in existing and new products, applications and system solutions for land-based and online markets. All products – irrespective of whether destined for the national or international markets – are largely manufactured at the company’s production plant in Lübbecke to the internationally applicable DIN EN ISO 9001:2015 standard. Other production sites are located in Mechernich and Magstadt, the headquarters of our GeWeTe and HESS subsidiaries.

In addition to its progressive development division and state-of-the-art production, the MERKUR business segment impresses with its adaptability to the latest trends and gaming habits in the local markets, as well as to the respective legal and social framework.