Sports betting

Merkur Sportwetten GmbH as a subsidiary of the Gauselmann Group consolidates the entire national and international sports betting business of the group. It comprises the betting agent Cashpoint based in Malta as well as the sales organisations in the core markets Germany (under the XTiP brand), Austria and Denmark (under the Cashpoint brand) and Belgium (under the Betcenter brand).

The product portfolio of the betting agent Cashpoint includes sophisticated integrated solutions – land-based and online – all tailor-made to adapt to the country-specific laws and regulations in the respective target markets. The land-based offering comprises company-owned betting agencies, as well as a franchise system for betting shops, points of sale and shop-in-shop systems. Bets can also be placed online and mobile via an app. A personalised customer card that can be used on all platforms allows customers to access all sports betting content and services simply and conveniently.

All offerings of the sports betting brands Cashpoint, XTiP and Betcenter are based on the Cashpoint Multichannel product platform and, thanks to certification in accordance with DIN ISO 27001, meet the highest quality and security standards.

Cashpoint, XTiP and Betcenter offer their customers attractive pre- and live bets for more than 15,000 sports events in over 40 sporting disciplines. The offer ranges from classics such as football, tennis and handball to American football, motor and winter sports and new trend sports such as darts and bandy.

adp Gauselmann GmbH, also a subsidiary of the Gauselmann Group, develops and produces sports betting machines for Cashpoint, XTiP and Betcenter in Lübbecke in Eastern Westphalia. With the premium products Merkur Bet Book and Merkur Bet Book Solo as well as the less expensive basic versions Merkur Bet Book Basic and Merkur Bet Book Basic S, the company offers an optimum solution for each of the various target groups. All sports betting terminals made by Gauselmann have a clear and intuitive user interface and offer a maximum of service and security.

In the German market, the online betting agent Cashpoint offers a special product for beginners: with XTiP FUN, customers can bet on Europe’s top football matches with ease. In just a few steps, they put together their individual bet or select the default 100,000 euro bet for the chance to win big time.

Merkur Sportwetten cooperates with the sports betting provider sportwetten.de, which uses Cashpoint’s technology and bookmaking services as a white label partner and thus under its own name.




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