Sports betting

Merkur Sportwetten GmbH consolidates the entire national and international sports betting business of the Gauselmann Group. This comprises the ‘product house’, including betting agent Cashpoint Solutions in Vienna and sports betting provider Cashpoint Limited based in Malta, as well as the sales organisations in the core markets Germany (under the XTiP brand), Austria and Denmark (under the Cashpoint brand), Belgium (under the Betcenter brand) and, since 2019, Poland (under the Totolotek brand).

The sports betting brands of the Gauselmann Group offer their customers attractive pre- and live bets for more than 15,000 sports events in over 40 sporting disciplines. The offer ranges from classics such as football, tennis and handball to American football, motor and winter sports, as well as new trend sports such as darts, bandy and various e-sports disciplines.

The product portfolio of Cashpoint Solutions includes integrated solutions – land-based and online – all tailor-made to adapt to the country-specific laws and regulations in the respective target markets. The land-based offering comprises company-owned betting agencies, as well as a franchise system for betting shops, points of sale and shop-in-shop systems. Bets can also be placed online and mobile via an app. A personalised customer card that can be used on all platforms allows customers to access all sports betting content and services uniformly and conveniently. All offerings of the individual sports betting brands are based on the Cashpoint Multichannel product platform and, thanks to certification in accordance with DIN ISO 27001, meet the highest quality and security standards.

adp Gauselmann GmbH, also a subsidiary of the Gauselmann Group, develops and produces sports betting machines for all of the group’s sports betting brands in Lübbecke in Eastern Westphalia. With the premium products Merkur Bet Book and Merkur Bet Book Solo as well as the less expensive basic versions Merkur Bet Book Basic and Merkur Bet Book Basic S, the company offers an optimum solution for each of the various target groups. All sports betting terminals made by Gauselmann have a clear and intuitive user interface and offer maximum service and security.