The Gauselmann Group has been active in the sports betting business since 2005 as a provider and broker of sports betting, both in Germany and internationally. The sports betting segment comprises the ‘product house’, including betting agent Cashpoint Solutions in Vienna and sports betting provider Cashpoint Malta Limited, as well as the sales organisations in the core markets Germany (under the XTiP brand), Austria and Denmark (Cashpoint), Belgium (Betcenter) and Poland (Totolotek). While the Merkur business segment is responsible for the technical development of the sports betting offerings, the operation and marketing of sports betting products falls under the remit of the Gaming operations business segment.
All sports betting brands of the Gauselmann Group offer land-based and online sports betting activities. The land-based business comprises company-owned betting agencies, as well as a franchise system for betting shops, points of sale and shop-in-shop systems. Online betting offerings can also be accessed via the desktop or via an app on a mobile device. A personalised customer card that can be used on all platforms allows customers to access all sports betting content and services uniformly and conveniently. All product solutions can at all times be reliably adapted to the country-specific laws and regulations of the target markets and meet the highest quality and security standards thanks to certification in accordance with DIN ISO 27001.
XTiP, Cashpoint, Betcenter and Totolotek offer attractive pre- and live bets for more than 15,000 sports events in over 40 sporting disciplines in their respective distribution markets. The offer ranges from classics such as football, tennis and handball to motor and winter sports, American football and darts. The Cashpoint brand has firmly established itself as the leading private sports betting provider in both the Austrian and Danish markets. In Belgium and Poland, the sports betting brands Betcenter (in which the Gauselmann Group has a 50 per cent stake) and Totolotek are among the three most successful omnichannel betting providers.
adp Gauselmann GmbH, which is also a subsidiary of the Gauselmann Group, develops and produces sports betting machines in Lübbecke (Eastern Westphalia) for all of the Group’s sports betting brands. With the premium products “Merkur Bet Book” and “Merkur Bet Book Solo” as well as the less expensive basic versions “Merkur Bet Book Basic” and “Merkur Bet Book Basic S”, the company offers an optimum solution for each of the various target groups. All sports terminals from Gauselmann have a clear and intuitive user interface and offer a maximum of service and security.
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