Entwickler adp Lübbecke_1004

Game design

Research and development play a particularly important role within the Gauselmann Group. From hardware development and game design with the core elements mathematics, graphics and sound, via software development, through to quality management – with its innovative products the Group consistently sets new industry standards. With about 600 staff members working in this field worldwide, approximately 65 percent of whom are employed in Germany, the Group underscores its professional competence in the modern gaming products segment.

In total, 16 game design teams around the world are involved in creating new games content for the Gauselmann Group. The centrepiece and link between the international development locations is adp Gauselmann GmbH in Lübbecke, where nearly all of the basic technology for the Group is developed. This is where everything comes together. And this is where, every Thursday, Management Board Chairman Paul Gauselmann is to be found, when the entire product development and the permanent evaluation of the performance data of the machines are analysed and assessed and targets for the future set.