Game design

Innovative products are the basis for the success of the Gauselmann Group and the engine for its dynamic and continued growth. Worldwide, 17 game design teams are engaged in the development and implementation of future-oriented game content for the group’s land-based and online markets.

The heart and link between the international development sites is located in Lübbecke in Eastern Westphalia at adp Gauselmann GmbH, which develops almost all basic technologies for the group.

In Germany, MEGA Spielgeräte GmbH and edict eGaming GmbH are also responsible for game development. MEGA Spielgeräte mainly creates jackpot systems, multigame lines and games with additional stakes; edict develops turnkey system platforms and adapts the well-known Merkur slot machine games for the online casino market.

The product portfolio of the Gauselmann Group focuses on multigamers. However, in some countries gamers prefer the more enduring entertainment offered by a single game. For these markets, special single games are offered, which are very complex to develop, as they contain significantly more graphics and hidden gimmicks. This is the great strength of Sunshine Games based in Las Vegas. The game design team there specialises in the development of single games for the US and other international markets and is currently celebrating its first successes with the games Taco Tuesday and Amulet of the Pharao.

In the UK, Blueprint Gaming is a leading multi-platform developer for digital games. One of the most successful products is the game TED, in which everything revolves around the main character from the US cinema hit of the same name.

The Gauselmann Group is also represented in India with its own game designers. The subsidiary Merkur Gaming India has an independent research unit that is concerned with future trends and technologies and pursues new approaches independently of day-to-day business. The goal is to explore innovative technologies to bring new elements of tension to the games and thus optimise the gaming experience.

With more than 700 employees in research and development worldwide, around 65 per cent of whom work in Germany, the group underscores its high level of professional competence in the development of innovative game content.