The Gauselmann Group has been active in the casino sector since 2013. In that year, Merkur Spielbanken Sachsen-Anhalt GmbH & Co. KG, a joint venture with Stadtcasino Baden AG, won a European call for tenders for a licence to operate public casinos in the state of Saxony-Anhalt. The company was granted the licence to operate public casinos in Saxony-Anhalt in 2014. In total, the company is permitted to operate two casinos and four slot machine arcades in Saxony-Anhalt.
The first Merkur Spielbank opened its doors in Leuna-Günthersdorf at the end of 2014. Two additional venues followed in Magdeburg in 2016 and in Halle (Saale) in 2018. The concept is based on a mix of slot machine games and, in Leuna-Günthersdorf, a variety of classic games. Guests are offered events, food and beverages at all three locations.
Merkur Spielbanken Sachsen-Anhalt GmbH was the first casino organisation in Europe to undergo accreditation of its responsible gaming measures by the internationally renowned Global Gambling Guidance Group (G4). All three Merkur Spielbanken are certified to G4.
The Gauselmann Group has been continually expanding its presence in the casino market since 2013. In 2016, it acquired a stake in Spielbank Berlin GmbH & Co. KG, the operating company of Spielbank Berlin. This was followed in 2019 by shares in Spielbank Mainz GmbH & Co. KG and its general partner, Spielbank Mainz Beteiligungs GmbH, the operating company of Spielbanken Bad Ems, Mainz and Trier, thus giving the Gauselmann Group a stake in a total of ten casino venues in Germany.
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