The Gauselmann Group has been active in the casino sector since 2013. In the same year, Merkur Spielbanken Sachsen-Anhalt GmbH & Co. KG won the tender for the licence to operate public casinos in the state of Saxony-Anhalt and thus prevailed in the context of a Europe-wide bid for tenders. In Saxony-Anhalt it is permitted to open a total of two casinos and four coin-op machine arcades. The company’s partner is Swiss Stadtcasino Baden AG. Decisive reasons for the choice were criteria such as professionalism in the field, economic soundness, as well as social concepts and location strategies. Also in 2013, Merkur Spielbanken Sachsen-Anhalt received the licensing assurance and, in 2014, the licence to operate public casinos in Saxony-Anhalt was granted.
In December 2014, the Merkur Spielbank in Leuna-Günthersdorf opened its doors. It is Germany’s most modern casino, with a unique concept combining classic games such as blackjack, poker and roulette with slot machine games. At the Merkur Spielbank, professionally trained staff and first-class customer service are top priorities. Ten casino tables and 120 gaming machines are available altogether. There is also a stage for events and a lounge and bar area where food is served. Use of state-of-the-art technology in all areas is also part of the concept. For example, the Merkur Spielbank in Leuna-Günthersdorf is the only casino in the world to feature a special ticketing system that is used not only for slot machines, but also for classic games, making the traditional cash counter redundant. A second Merkur Spielbank was opened in Magdeburg in April 2016.
The Merkur Spielbank in Leuna-Günthersdorf is also the first casino in Europe to undergo accreditation by the internationally renowned Global Gambling Guidance Group (G4), thus breaking new ground with respect to the issue of responsible gaming. As part of the accreditation process, that started before the casino opened, the G4 experts examined the effectiveness of the responsible gaming measures put in place for the Merkur Spielbanken Sachsen-Anhalt and controlled their conformity with the strict G4 accreditation guidelines, for example compliance with the statutory requirements, integration of responsible gaming guidelines into internal processes and responsibility for their implementation.
Since January 2016, the Gauselmann Group has also been a 40 per cent shareholder of Germany’s largest casino in Berlin.
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