08-Jan-2018 – Frankfurt/Gummersbach

Lukas Podolski celebrates his premiere as new XTiP brand ambassador

Lukas Podolski Mathias Dahms

Couldn’t be simpler!

Complex odds and confusing stakes – that’s now all a thing of the past! Football idol Lukas Podolski shows how easy it is to place bets. As of 1 January, he is the new testimonial for sports betting provider XTiP, a subsidiary of the Gauselmann Group from Eastern Westphalia.

The clear 360-degree campaign speaks for itself: focused and without frills, it concentrates on the essentials – as simple as sports betting with XTiP. The campaign will be featured on billboards, online, social media channels and in the XTiP betting shops. Explaining his endorsement of XTiP, Lukas Podolski says: “It’s fun. If I’m going to do something, then I have to believe in it. That’s always been important to me.” The photo shoot for the advertising motifs took place in Kôbe, Japan, in early December. Further highlights with Lukas Podolski will be set in the coming year, in particular during the FIFA World Cup.

“Lukas Podolski is natural, laid-back, candid and authentic – all qualities we were looking for in our new advertising figurehead,” explains Mathias Dahms, XTiP managing director. “We could not have implemented the campaign so convincingly with anyone else!”

Lukas Podolski announced his collaboration with XTiP during the 60-year anniversary celebrations of the Gauselmann Group in September 2017. In his greeting, he said: “I’m hugely looking forward to the coming year and to really going for it with XTiP.”

About XTiP sports betting
The Gauselmann Group’s national and international sports betting business is consolidated in the Merkur Sportwetten holding company, a subsidiary of the family-run Gauselmann Group based in Espelkamp. This encompasses the group’s own sports betting provider, Cashpoint, as well as the marketing organisations in the core markets of Germany (under the XTiP brand), Austria and Denmark (under the Cashpoint brand).

Under the symbol of the Merkur sun, XTiP markets exciting sports betting entertainment in Germany, both on the high street (via betting shops and stand-alone terminals) and online (mobile per app and via desktop PC on xtip.de). Customers and franchise partners can draw on a unique system that enables them to utilise the offering at different locations – in every shop, at every terminal as well as online – with a customer card. The XTiP shop concept includes the operation of company-owned bet brokering outlets as well as a franchise system for betting shops, betting agencies and shop-in-shop concepts. XTiP employs a staff totalling in excess of 300 and has more than 800 stationary service outlets across Germany.

Lukas Podolski and Mathias Dahms

Mathias Dahms (r.), XTiP managing director, with Lukas Podolski, who is the new brand ambassador for the sports betting provider as of 1 January.

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