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Sports Sponsoring

The entrepreneurial family uses the funds provided by the Paul and Karin Gauselmann Foundation to sponsor local sporting activities in particular. There are many sports projects and tournaments that would not have taken place and equipment that would not have been purchased without the commitment of the Gauselmann Group. The primary focus is on supporting youth work and promoting young talent.

Alongside the numerous amateur associations, local professional sport has also received continuous sponsorship from the Gauselmann Group over the years. For example, it is the main sponsor of the TuS N-Lübbecke second division handball team as well as the 1st men’s 30s team of the Espelkamp-Mittwald tennis club, who also play in the Bundesliga. The very special connection to this club results from the fact that Paul Gauselmann has been a member for many years. He still plays tennis actively and has built up a genuine senior tennis stronghold with the teams in the 70s and 75s age groups. In 2019, for example, the 1st men’s 75s age group took home the German Championship title. The Gauselmann family has also sponsored the Noventi Open event of the ATP 500 international tennis tournament for many years. Since 2020, this has taken place in the OWL Arena in Halle/Westphalia (formerly the Gerry Weber Stadium). The multipurpose arena has been called the OWL Arena since mid-January 2020, with the name resulting from a merger of 13 sponsors to date, of which the Gauselmann Group is one. Apart from handball and tennis, the Gauselmann Group has also promoted the Germans’ favourite sport, football, for many years through its sponsorship of the FC Preußen Espelkamp regional football league team and the second division club DSC Arminia Bielefeld. Besides engaging in sports sponsorship at the DSC Arminia Bielefeld football club, the Gauselmann Group, along with other renowned companies, has recently become financially and ideologically involved in the so-called Eastern-Westphalia-Lippe alliance (Bündnis OWL) that aims to promote the long-term continuity and re-establishment of the club.

Since 2018, the Gauselmann Group has extended its many years of sports sponsorship beyond regional boundaries and has been a sponsorship partner of the Sports City of Düsseldorf. This cooperation involves the acquisition of the naming rights to the MERKUR SPIEL-ARENA football stadium in Düsseldorf, as well the sponsorship of numerous Düsseldorf sports clubs such as the Düsseldorfer Eislauf-Gemeinschaft (DEG) ice hockey club, the ART Giants basketball team, the Bergischer HC handball team and the Stockheim Olympic team.

For 2020, the company is expanding its commitment to sport to include main sponsorship in e-sports. With the MERKUR MASTERS, the GAUSELMANN Group is setting new standards in sporting integrity and sustainable development of e-sports in Germany. In the tournament, which is held over two seasons, both amateurs and real professionals will compete to be crowned Germany’s best Counterstrike Global Offensive Team.

FC Preußen Espelkamp 1. Herren