Sports betting business segment
In the sports betting business segment, Merkur Sportwetten GmbH consolidates the entire national and international sports betting business of the Gauselmann Group. This comprises the ‘product house’, including betting agent Cashpoint Solutions in Vienna and sports betting provider Cashpoint Limited based in Malta, as well as the sales organisations in the core markets Germany (under the XTiP brand), Austria and Denmark (under the Cashpoint brand), Belgium (under the Betcenter brand) and, since 2019, Poland (under the Totolotek brand).
The product portfolio of Cashpoint Solutions includes integrated solutions – land-based and online – all tailor-made to adapt to the country-specific laws and regulations in the respective target markets. The land-based offering comprises company-owned betting agencies, as well as a franchise system for betting shops, points of sale and shop-in-shop systems. Bets can also be placed online and mobile via an app. A personalised customer card that can be used on all platforms allows customers to access all sports betting content and services uniformly and conveniently. All offerings of the individual sports betting brands are based on the Cashpoint Multichannel product platform and, thanks to certification in accordance with DIN ISO 27001, meet the highest quality and security standards.
The Cashpoint brand has firmly established itself as the leading sports betting provider in both the Austrian and Danish markets. In Belgium and Poland, the sports betting brands Betcenter (in which Merkur Sportwetten has a 50 per cent stake) and Totolotek rank among the three most successful omnichannel betting companies in their respective country. In the German home market, the Gauselmann Group aims to establish itself as a leading sports betting provider with its XTiP brand. Since 2018, XTiP has been working with footballer Lukas Podolski as brand ambassador. The original and attention-grabbing advertising campaigns are presented Germany-wide in all relevant TV, print and online channels.
Over 1,400 employees currently work at the Cashpoint headquarters in Vienna, the national sales offices in Vienna, Frankfurt am Main, Copenhagen, Hasselt and Warsaw, and the company-operated branches.
Under the brand names Cashpoint, XTiP, Betcenter and Totolotek, the betting broker Cashpoint operates licensed integrated land-based and online solutions.
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