Gaming Operations business segment
In Germany, the Gauselmann subsidiary MERKUR Casino GmbH operates more than 300 exemplarily managed casinos, making it the market leader. Under the logo of the laughing Merkur sun, players can enjoy modern leisure-time activities. The cornerstones of success are the four factors ‘unique atmosphere’, ‘innovative products and games’, ‘first-class service’ and ‘qualified personnel’. The high quality standards are reflected in numerous awards such as Top National Employer, ‘most popular arcade’, Top Career Opportunities for Women and Top Service.
In order to maintain and further develop the high quality of the offering, MERKUR Casino GmbH has for the past several years undergone regular certification. In 2017, the company was re-certified for its quality management by SGS-TÜV Saar in accordance with the international DIN EN ISO 9001:2015 standard. In the international arcade segment, the Gauselmann Group operates as MERKUR Casino International GmbH. International business activities have been continuously expanded since 1986. Here, too, the Gauselmann Group offers modern entertainment based on the four success factors, taking account of the cultural specificities of the local target markets. MERKUR Casino International GmbH is currently active in Bulgaria, Croatia, Spain, the Czech Republic, Serbia, the UK, the Netherlands and Slovakia and operates around 360 modern venues under the laughing Merkur sun.
Gastronomy segment and arcade management
A further focus of MERKUR Casino GmbH is the expansion of the gastronomy and arcade management segments. In the gastronomy segment, MERKUR Casino’s portfolio has been expanded to include the companies E. Duske GmbH & Co. KG, GAP Projektentwicklungs GmbH, Gustav Lauser GmbH, msp Münzspielpartner GmbH & Co. KG and M. Hartmann-Automaten GmbH. The activities of these companies include the installation of gaming and amusement machines in restaurants and snack bars as well as the foodservice industry. The similarly growing area of arcade management offers vending machine operators various services for further development and market establishment.
In 2013, Merkur Spielbanken Sachsen-Anhalt GmbH & Co. KG, a joint venture of the Gauselmann Group and Stadtcasino Baden AG, successfully won the Europe-wide tendering procedure for the licence to operate public casinos in the state of Saxony-Anhalt. In the same year, Merkur Spielbanken Sachsen-Anhalt received the assurance for approval, and was granted the licence to operate public casinos in Saxony-Anhalt in 2014. In December 2014, Merkur Spielbank Sachsen-Anhalt opened its first casino in Leuna-Günthersdorf with a unique concept of classic games featuring American roulette, blackjack and poker as well as slot machine games, gastronomic offerings and events. A second Merkur casino has been in operation in Magdeburg since 2016. This offers more than 100 state-of-the-art slot machines, three poker tables, four jackpot systems and an electronic roulette table with twelve seats. Guests can also enjoy exciting entertainment at a five-seat blackjack semi-live table – where they can play either virtually or with a dealer. A third Merkur casino is being built in Halle (Saale). In total, the company is permitted to operate two casinos and four slot machine locations in Saxony-Anhalt. Merkur Spielbank Sachsen-Anhalt was the first casino in Europe to undergo certification by the internationally renowned Global Gambling Guidance Group (G4), thus breaking new ground in the area of ‘responsible gaming’. Besides operation of casinos in Saxony-Anhalt, the Gauselmann Group has continued to consistently develop its commitment in the casino segment. Since 2016, the company has held a 40 per cent stake in Spielbank Berlin GmbH & Co. KG, the operating company of Spielbank Berlin. Spielbank Berlin has been awarded a casino licence for the period 2018 to 2032 and offers exciting entertainment and exceptional service in a fascinating ambience at four locations in the Berlin city area.
CASINO MERKUR MARE
In the summer of 2016, the Gauselmann Group won a tendering procedure for the operation of casinos on the cruise ships of the Spanish shipping company Pullmantur Cruises S.L. It operates four casinos on four cruise ships under the brand name CASINO MERKUR MARE. Since the international market and worldwide demand in the cruise industry are continuing to grow, the Gauselmann Group is expanding its CASINO MERKUR MARE offering. At the beginning of 2018, for example, it acquired the cruise line TUI Cruises as a further partner. The Gauselmann Group already operates a CASINO MERKUR MARE on “Mein Schiff 1”, and another will follow on “Mein Schiff 2”.
The Gauselmann Group has been active in the strongly growing online gaming segment since 2008, with a focus on licensed and regulated markets. Merkur Interactive Services GmbH (MIS), a subsidiary of the Gauselmann Group, currently offers customers in several regulated markets and countries an attractive online gaming offering with slots, table games, live table games and sports betting. These are currently www.cashino.com in the UK, www.merkur-win.it in Italy and www.merkurmagic.es in Spain. The focus is on an attractive games portfolio and very good customer service. Under the name Merkur24, the group has since 2016 also offered a social casino in which games can be played without any money prizes. The social casino is currently the main market for customers in Germany, but is also available in many other languages for customers from several countries.
Merkur Spielbanken Sachsen-Anhalt GmbH & Co. KG, a joint venture of the Gauselmann Group and Stadtcasino Baden AG, operates two casinos in Leuna-Günthersdorf and Magdeburg. A third Merkur casino is being built in Halle (Saale). The company also holds a 40 percent stake in Spielbank Berlin GmbH & Co. KG.
With its subsidiaries MERKUR Casino GmbH and MERKUR Casino International GmbH, the Gauselmann Group operates more than 300 well-managed arcades in Germany and around 360 in other European countries.
CASINO MERKUR MARE
Under the brand name CASINO MERKUR MARE, the Gauselmann Group operates four casinos on four cruise ships belonging to the Spanish shipping company Pullmantur Cruises S.L., as well as a casino on the Mein Schiff 1, operated by TUI Cruises. Another CASINO MERKUR MARE is planned for the Mein Schiff 2.
The subsidiary Merkur Interactive Services offers customers in the UK, Italy and Spain an attractive online gaming offering. The Gauselmann Group also operates a social casino (where no money is actually won) under its Merkur24 brand.
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