Bingo halls (in England)
With the re-entry of the Gauselmann Group into the English-speaking market in 2008 with Blueprint Gaming Ltd., one of the UK’s most successful multi-platform development companies, the games makers have increased their business activities in Great Britain. Consequently, business activities in gaming machine operations were then also expanded. In 2012, the Gauselmann Group took over the English Praesepe Group, which is active only on the British market with a nationwide network of arcades, entertainment centres for families and bingo clubs. With a transaction value of approximately 100 million euros, this was the largest acquisition in the Gauselmann Group’s history. Today, Praesepe operates 185 gaming arcades, family entertainment centres and bingo halls, at which games and gaming machines developed by the Gauselmann Group are also on offer. Europe’s largest bingo hall, in London Cricklewood, also belongs to Praesepe. The company has over 1,700 employees.
Praesepe Group, including its gaming venues run under the brand names ‘Cashino’ and ‘Beacon Bingo’, are managed by the Gauselmann subsidiary Merkur Casino UK Ltd. Praesepe’s integration creates significant synergy effects for the Gauselmann Group. As a result it benefits from the expertise of established employees and can thereby secure a clear competitive advantage through its exchanges with Blueprint. Similarly, just like CASINO MERKUR-SPIELOTHEK in Germany, it is intended to establish Praesepe as a leading provider of arcades in Great Britain. The Gauselmann Group’s icon, the laughing sun, has already been installed at the UK sites.
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